Of course – below is your full, tidy, legally consistent Privacy & Cookie Policy, with the updated cookie durations fully integrated into Section 11.
This version is ready to publish on IVFbabble and aligned with GDPR / UK GDPR best practice.

Privacy & Cookie Policy

Last updated: 2 December 2025

1. Introduction

This Privacy & Cookie Policy explains how www.staging.ivfbabble.com (“IVFbabble“, “we“, “us“, “our“) collects, uses, stores and protects your personal data. It also explains how we use cookies and similar technologies, the purposes they serve, and how you can manage your preferences.

We are committed to protecting your privacy and complying with the UK GDPR, EU GDPR, and all applicable data protection and electronic communications laws.

2. Who We Are (Data Controller)

The data controller responsible for your personal data is:

IVFbabble / [Insert Legal Entity Name]
Registered address: [Insert full address]
Email: [Insert contact email]

If you have any questions about this policy or how we process your data, please contact us using the details above.

3. Personal Data We Collect

We may collect and process the following categories of personal data:

3.1 Information you provide to us

• Name, email address and contact details submitted via forms, newsletter sign-ups, comments or enquiries

• Any additional information you voluntarily choose to provide

3.2 Technical and device information

• IP address

• Browser type and version

• Device type and operating system

• Cookie identifiers

• Network information

3.3 Usage information

• Pages visited and time spent on the site

• Interaction with website content and features

• Referral sources

3.4 Marketing and advertising data

• Cookie-based identifiers

• Behavioural and usage data collected by analytics or advertising partners (only where consent is given)

We do not intentionally collect sensitive health data unless you voluntarily provide it.

4. How We Use Your Personal Data

We use your personal data to:

• Operate, manage and maintain the website

• Respond to enquiries, comments and support requests

• Improve website performance and user experience

• Analyse traffic and usage patterns (with consent)

• Personalise content and advertising (with explicit consent)

• Send newsletters and updates where you have opted in

• Maintain security, prevent fraud and misuse

5. Lawful Bases for Processing

Under GDPR and UK GDPR, we rely on the following lawful bases:

• Consent – for analytics, advertising and marketing communications

• Performance of a contract – where you request services or information

• Legitimate interests – for essential website functionality and security

• Legal obligation – where required by law

You may withdraw consent at any time where processing is based on consent.

6. Sharing Your Personal Data

We may share your data with trusted third-party service providers, including:

• Website hosting and infrastructure providers

• Analytics services (e.g. Google Analytics)

• Advertising and social media platforms (e.g. Meta/Facebook), where consented

• Email marketing and CRM tools

• Security, bot protection and anti-fraud services

We do not sell your personal data.

All third parties are contractually required to protect your data and process it in accordance with applicable law.

7. International Data Transfers

Some service providers may operate outside the UK or EU.

Where international transfers occur, we use appropriate safeguards, including:

• Standard Contractual Clauses (SCCs)

• Adequacy decisions

• Supplementary technical and organisational measures where required

8. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes described in this policy or to comply with legal obligations. Retention periods vary depending on the nature of the data and how it is used.

9. Your Rights

Under GDPR and UK GDPR, you have the right to:

• Access your personal data

• Correct inaccurate or incomplete data

• Request deletion of your data

• Withdraw consent at any time

• Object to or restrict processing

• Request data portability

• Lodge a complaint with your relevant data protection authority

To exercise your rights, contact us at [contact email].

10. Cookie Policy

Cookies are small text files stored on your device that help websites function properly and provide insights into usage and performance.

We categorise cookies as follows:

10.1 Essential Cookies (Strictly Necessary)

Legal basis: Legitimate interest
Required for core website functionality, including security, navigation and bot protection. These cookies cannot be disabled.

10.2 Performance Cookies

Legal basis: Consent
Improve website performance and functionality.

10.3 Analytics Cookies

Legal basis: Consent
Help us understand how visitors interact with our website.

10.4 Advertising & Targeting Cookies

Legal basis: Explicit consent
Used to deliver personalised advertising and measure campaign effectiveness.

Analytics and advertising cookies are only activated after you provide consent via our cookie banner.

11. Cookies We Use

Below is a list of cookies used on www.staging.ivfbabble.com, including their purpose and typical duration.

Essential Cookies

Performance Cookies

Analytics Cookies

Advertising & Targeting Cookies

12. Managing Cookie Preferences

You can manage or withdraw your cookie consent at any time via “Cookie Settings” in the website footer or by reopening the cookie banner.

Essential cookies cannot be disabled as they are required for the website to function.

You may also control cookies through your browser settings.

13. Updates to This Policy

We may update this Privacy & Cookie Policy from time to time. Any changes will be posted on this page with an updated “Last updated” date.

Continued use of the website after changes indicates acceptance of the revised policy.