Effective Date: 25 May 2018
IVFbabble.com is a privately owned company and we publish an online magazine based around fertility and IVF.
Data privacy and protection is incredibly important to us and to ensure our readers who entrust us with their information.
We have written this privacy notice so that you can better understand how we collect data, what we do with it and how we look after it. We will tell you how long we keep data and what happens when we no longer need it. We will also outline what rights you have over your data and how we protect and facilitate those rights.
Opting in and out of communications made easy
Sometimes people want to read privacy notices because a business is asking for their permission to contact them for marketing. They want to be sure that, if they agree, it will be easy for them to withdraw permission in the future. We want you to be able to opt out as easily as you opted in. Any marketing email we send you will always have an “unsubscribe” link that will take you off that relevant marketing list. Please remember that you may have subscribed from another email address – you will only be able to use the link to “unsubscribe” from the address to which the marketing email has been sent.
- What personal data do we collect from you?
- How do we use your personal information?
- Legal bases for data processing – what does it mean and how do we use them?
- Do we share your information with anyone else?
- How long will we keep your data?
- Profiling – what do we mean?
- Data security and cross-border transfers
- Link to other websites
- Your data rights
- How to contact us
What personal information do we collect from you?
We collect information:
- when you pay for any of our products or services
- when you register to receive one of our newsletters
- when you use our website
- when you attend any of our events
- if you participate in any research we undertake
- if you join one of our communities or forums
- when you enter a competition
- if you contact us about a query or a complaint
We collect the following types of information:
When you use or subscribe to one of our services, such as signing up to an email newsletter, entering a competition, joining Fertility Buddy, our online community, or participating in one of our #ttc lunches and associated events, we will ask you to provide information such as your name, email and/or postal address so that we can provide you with the services requested.
General personal information
When conducting surveys or running competitions, in addition to contact information, we may collect other personal information such as your gender, date of birth, marital status, etc.
When you purchase a product or service from us, such as attending one of our events or a purchasing a product via our Shop, we will also ask you for your payment details in addition to your contact information, in order to secure payment and to authorise access to our products and services.
When you visit IVFbabble.com, we use Google Analytics to collect information about your web visit, such as how long you visited, what sites you visited or pages you looked at, your IP address and where you were when you visited, what sort of device you were using when you visited (such as a mobile phone or type of desktop PC, Mac etc).
When you visit IVFbabble.com, we collect data on your online behaviour (eg time spent on website, items clicked on, etc).
When you register for a newsletter, take part in research or subscribe to Fertility Buddy, we may collect data about your preferences, tastes and interests.
How do we use your personal information?
At IVFbabble.com we collect different types of information about people for four main reasons:
- To provide personalised services unique to individual users.
- So we can monitor and improve the services we offer.
- To sell advertising space on our websites. This helps us to keep our websites free for people who visit them.
- To market products and services which we think would be relevant to you.
When you sign up to one of our newsletters, you are giving consent for us to use the email address provided to send you relevant content for the brands you have signed up to. You can withdraw this consent for any newsletter by unsubscribing at any time.
We may run various user communities and reader panels. We send out research invitations to our research communities, to people who pay for our products and services and to people who have opted in to receive communications from us.
Delivery of goods and services / Customer account management
We will use the information you have provided for the provision of goods and/or services that you have requested and subsequently communicating with you about those products and services.
Please note too, that when you buy something from us – such as subscription or a ticket to an event – we may contact you about your registration details, to manage any account or subscription you have with us, or to provide customer service. This will be the case even if you have opted-out of, or declined to consent to, receiving promotional emails.
When you enter one of our online competitions, we will process your information for the purposes of picking a winner. If you have opted-in to receiving information from us about our products and services (eg receiving subscriptions offers, event invitations, signing up for editorial newsletters etc) then we will use the information you provide to make sure we offer you relevant products and services (based on where you live, your age, gender, tastes, preferences etc). If you have opted-in to receive news and offers from any competition sponsors, we will share your information with them.
Further details about this is outlined in the “who do we share information with” with section.
We work with our partners from the the world of ‘fertility and IVF” so that we can present you with some outstanding offers and opportunities by either email or post. You will only ever receive partner messages from us if you have actively given permission. We won’t disclose your personal information to anyone, the messages will come from us and you can unsubscribe at any time from these messages.
Customer queries and complaints
We process any information you provide when dealing with any complaints or enquiries made by you or legally on your behalf.
Legal bases for data processing – what does it mean and how do we use them?
The law on data protection sets out several different reasons why a company may collect and process your personal data and it is one of our duties to make sure you understand which of these lawful bases we are using to process your data.
In specific situations, we can collect and process your data with your consent. For example, when you tick a box to receive email newsletters.
In certain circumstances, we need your personal data to comply with our contractual obligations.
For example, when you purchase goods or services, we will keep your name and address to fulfil this purchase.
If the law requires us to, we may need to collect and process your data.
For example, we can pass on details of people involved in fraud or other criminal activity affecting us to law enforcement.
In specific situations, we require your data to pursue our legitimate interests in a way which might reasonably be expected as part of running our business and which does not materially impact your rights, freedom or interests. For example, we personalise the marketing content we provide you.
We will also use your address details to send you direct marketing information by post, telling you about products and services that we think might interest you.
Do we share your information with anyone else?
We may share your personal information:
- If all or any of our assets were to be sold to another business, the personal data relating to that title (eg the subscriber list / newsletter list etc) would be transferred to the new business owner.
We work with service providers to perform some tasks on our behalf. This might include: analysis, payments, marketing, etc, and we may share your personal data with these providers to perform the necessary tasks. However, they are obliged not to disclose or use it for any other purposes. Any third-party processing of your data on our behalf will be subject to security and confidentiality obligations consistent with this privacy notice and applicable law.
Customer research & insight
We may disclose de-personalised data (such as aggregated statistics) about the audience of our products and services and/or research participants to describe our sales, customers, traffic patterns and other information to prospective partners, advertisers, investors and other reputable third parties, and for other lawful purposes.
These statistics will never include identifiable personal information.
Law enforcement organisations
Under certain circumstances we may occasionally be required by law, court order or governmental authority to disclose certain types of personal information and we reserve the right to comply with any such legally binding request.
With your explicit permission, we may share your information with other companies we are working with, such as competition sponsors. Whenever we share your information with another company, we will always ask for your permission, will name the company and will always be clear that your information will be shared with another organisation.
How long will we keep data?
We will retain your personal information for as long as necessary to provide the individual service/s you have requested, while taking into account any legal requirements and tax and accounting rules.
Where you sign up to receive email marketing from us we will retain your e-mail address after you ‘opt-out’ of receiving emails to ensure that we continue to honour and respect that request.
To unsubscribe from marketing emails at any time, please click on the unsubscribe link at the bottom of any marketing email and update your account preferences. You may also email us (email@example.com) to update what postal or email communications you wish to receive from us.
In some circumstances you can ask us to delete your data: see ‘Your rights’ below for further information.
In some circumstances we may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you.
We may sometimes use the data you share with us, and that we collect about you when browsing our websites and products, to personalise our services and to tailor marketing content. For example, we may use information you have provided to send you information about products we think you may be interested in. If you do not want to receive this material, you can unsubscribe at any point.
Data security and cross-border transfers
We make sure that we have appropriate security measures to protect your information and make sure that, when we ask another organisation to provide a service for us, they have appropriate security measures and follow the same high standards of security and data protection as we do.
If we or our service providers transfer any information out of the European Economic Area (EEA), it will only be done with the relevant protection (stated under UK law) being in place.
Links to other websites
Your data rights
As a consumer, you have rights when it comes to your data:
The right to be informed. At every point where we are collecting your data, we will inform you of why it is being collected and how it is being processed.
The right of access. If you wish to see what information we hold on you, you may send us what is called a Subject Access request. We will require photocopies of two pieces of identification. We will respond within 30 days of receipt of your request. There is no cost to you in requesting to see your data, but please note that we reserve the right to charge you if you make subsequent requests. You can use the contact details below for a Subject Access Request.
The right to rectification. We offer the opportunity to amend your personal information by contacting us using the details below.
The right to erasure. If you wish to cancel all communications with us, we can anonymise or de-identify your data. Please contact us using the details below. Please make sure you inform us of all email accounts, profiles, names etc that you may have used with us that you wish to erase.
The right to restrict processing. You can opt-out or restrict the processing of your data by:
- Amending your cookie settings in your browser
- Unsubscribing from postal and email communications by emailing firstname.lastname@example.org
If you are unhappy with the way we have collected and are using your personal data please do not hesitate to contact us, using the contact details below.
How to contact us