A digital marketer who wanted a more worthwhile and satisfying career is making huge waves in the US by connecting fertility clinics and patients through the power of digital and social media
Griffin Jones is the founder of Fertility Bridge, a company that works with patients and clinics to create a community around their journey through treatment.
An idea that was born while he was working at an orphanage in Bolivia in 2014.
He said: “I got a call from a fertility clinic asking if I would help them with their Facebook page and it spiralled from there.”
Within a year Griffin was living back in his native Buffalo, New York and helping several clinics create interesting and engaging social media content for their patients.
Making a difference
Griffin said soon after returning to the US he contacted every Resolve support group leader across the country and was astounded at the response he got.
He said: “We started by doing really basic social media for these clinics. All of a sudden, a community started growing. People began posting and thanking the doctors from the delivery room. They would say how much they loved this doctor and posted at Christmas and even gave their children the doctor’s name.
“I thought, ‘wow, people just do not do this when they buy a car’. I was really compelled and that really touched me.
“And then I thought, what about the people who do not have success and may never have success? I emailed every Resolve support group leader in America. I told them I was a single guy; no medical background and I am thinking about starting a business in this area. Oh, and by the way I am a marketeer, which isn’t the most popular career choice!
“But I was amazed at how many people wanted to talk to me. Over a dozen people got in touch and told me what they were going through, they talked for hours and that meant a lot to me. I knew then there was a group of people that wanted to be heard.”
Philanthropy is at the heart of the Fertility Bridge ethos
But what makes Griffin and his company so special is he donates a lot of the company’s profits to two causes that mean a lot to him. Big Brothers Big Sisters of America is a non profit organisation that help children reach their potential through a professionally supported volunteer mentor scheme. He keeps in close contact with the orphanage, Nuestros Pequeños Hermanos (NPH), he worked at in Bolivia and donates to them as well.
The company now works with many clinics across the US connecting patients and clients through the power of social and digital media. Griffin employs about 12 people based all over the US, and that team is set to continue to grow.
Asked what he loves about his job, the philanthropist said: “I feel so strongly about the fertility community because they welcomed me in when I did not have a community of my own. They told me what I was doing was valuable and that made me want to do more of it. I legitimately enjoy helping people and providing a service and doing some good.”
To find out more about Fertility Bridge and the amazing work it does, click here